Clarins is out of the fragrance business. Through the acquisition of the Clarins fragrance division, L’Oréal adds the Mugler and Azzaro fragrances to its portfolio.
WHO: L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 86,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail, and e-commerce.
The Clarins Group, founded by Jacques Courtin in 1954, is a major international player in the beauty, fragrance, and fashion industries. Operating in 141 countries with 28 subsidiaries worldwide, Clarins employs 10,000 people. The Beauty division includes the Clarins brand—a global leader in skincare and makeup—as well as My Blend and the group’s Spa business. In line with its founder’s philosophy, the Clarins Group has its own Research and Development laboratories. The group manufactures all its skincare products and fragrances in France and exports 90% of production.
WHY: According to L’Oréal, the Mugler and Azzaro brands will pursue their international development while benefiting from the resources of the world’s beauty leader in marketing, distribution, and innovation.
IN THEIR OWN WORDS: L’Oréal noted in a statement, “The Clarins Group owns successful, international iconic fragrance brands and benefits from a recognized and valued know-how in the industry. Angel has revolutionized the market, Alien has built solid positions, Azzaro Pour Homme and Chrome are classics, and Wanted and Wanted Girl appeal to Millennials.”
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